Learn to Write a Literary Analysis

How to Write a Literary Analysis A literary analysis differs from many other writing assignments, as it requires you to pay attention to the most fundamental elements of a book. You have to tell your audience what makes this literary work stand out, and you need to explain how the author uses and combines different elements of writing. Your analysis also must be clear and understandable.Some students have problems with such assignments, but we did everything we can to simplify your work.Develop Your ThesisFirst of all, you need to formulate your thesis. A thesis is the main idea of your paper, and you need to express it concisely, in one-two sentences. To figure out what your thesis should be about, answer three important questions:What is your point?What is your reasoning?How you’re going to organize your reasons/evidence?After you answer these questions and get a clear understanding of what your point is, write your thesis statement. It must be related to three main points about the book. These three points are a basis for three paragraphs of the body of your paper. Think about the organization of your argument and why it’s significant. To let your audience understand what you’re going to argue for, write your thesis at the end of an introductory paragraph.IntroductionYour introduction must be intriguing and strong because it’s the first thing that your readers see. Thus, your introduction must be impressive and it should motivate them to keep reading. You can begin the introduction with a relevant quote or anecdote. Depending on a book you’re going to analyze, it may also be a dialogue, an interesting fact, or a question. After this, present your thesis statement.Body ParagraphsNow you need to develop the main part of your literary analysis. All pieces of evidence that you use as well as all arguments are presented in a body of your paper. You must have three main arguments, and three body paragraphs, each one devoted to a certain argument. However, if you ’ve got a long paper assigned, you may need even more paragraphs.Read a literary work and analyze it. You have to note all important factors that can be used further. Pay your attention to how characters develop and what happens to them throughout the plot line. Focus on the setting and explain how features of location contribute to the main idea of the book and its overall quality.An important thing about writing a literary analysis is that you shouldn’t ignore things that don’t fit your thesis. You need to address all important details, even if they don’t support your main idea.Don’t forget about the context of the book. Sometimes you may notice that the author uses symbolism, trying to hide his or her intention. If so, you need to explain what a reason why the author used this method. What happened in his or her life? What political and social circumstances could push them to hide the true meaning of this literary work? You can also use it to ta ke a specific position regarding the book. You can argue that this story is related to a particular period of time and cultural situation of a certain social group. Don’t be afraid to use some secondary sources related to the same topic.ConclusionOnce you’ve completed the main part of your paper, sum up everything written before in the last paragraph. It must remind your audience some important arguments and restate the thesis statement. However, you need to rephrase it. Don’t write it in the exact same way as you did in the introduction. We suggest emphasizing the connection between the context and the genre, highlighting the general meaning of the book.Useful TipsWrite essay in the third person. As this type of assignment is different from narrative essays, you shouldn’t use â€Å"I† or â€Å"you.† Sometimes your professor may allow you to use the second person, but in this case, you will be informed.Use literary terms. This will make your paper more balanced and informative. Here are a few most popular literary terms:Hyperbole: Exaggerated statements that are aimed to emphasize the emotional effect. They shouldn’t be taken literally.Simile: A simple comparison of two different things.Irony: A reference to something as if it was not what it looks like.Allusion: A hidden reference to some well-known event or character.Metaphor: A figurative statement that refers to one thing as to something else.Don’t summarize the plot. It’s a common mistake, and you should remember that your main goal is to provide an accurate analysis, not a summary. Another common mistake is when students confuse a character’s words with the author’s ideas. First of all, the author may not share opinions expressed by his or her characters. Secondly, you must choose what you’re analyzing — it may be either the author’s point or characters and their thoughts.

Ellion essays

Ellion essays Cuba Brainwash of Elian Starts in U.S. The Atorney General Janet Reno authorized the early morning raid to gain custidy of young Elian Gonzalez on Saturday morning. Elian was reunited with his father at Andrews Air Force Base. Elian has a hearing set for May 8th where he will decide if he wants to stay in the U.S. or go back to Cuba. The U.S. government will not let anyone near Elian at the base. The column states that the U.S. is letting the Cuban psychiatrists brainwash Elian Gonzalez so he will want to go back to Cuba with his father. The column also states that if Elian were left with his relatives he would more than likely want to stay in the U.S. The column goes further to say that Elian is being persuaded to go back to Cuba by letting him know the fact that he will be living in the government guest house that has a swimming pool. There will also be 12 of his class mates taken from there families to The Atorney General Janet Reno decision of Elians fait was not easy. There was a lot of pressure put on her from the President who is trying to keep good relations with Cuba. In my opinion Elian needed to be with his dad. No one has the right to take a child from his parent if the parent is able to provide for it. Just because this country has a different government than theres doesnt mean that he should stay in the U.S. If that were so why arnt we taking all of the children from Cuban parents. These differences are what makes Cuba, Cuba. How would you like it if your relatives in Cuba had your child and wouldnt give him back because they thought it was better for him or her over there. We need to take a minuet and think about what has happened. The statement of Elian being brainwashed goes both ways. If he was left at his relatives house they would have been brainwashing him as well telli ...

Research Based Critical Review Essay Example | Topics and Well Written Essays - 2000 words

Research Based Critical Review - Essay Example As a commonly known fact, with power, there comes a great amount of responsibilities as well. In case of newspapers, the responsibilities are identified in terms of journalism attitudes and philosophies. Ever since the newspapers have been acting as a key mass media, its prime role can be identified as conveying various political, social, military along with economic facts to its readers. Evident from the historical presence of newspapers behind various revolutions, it becomes apparent that the conveyed facts can easily persuade a mass towards social dilapidation as well as exceptional developments. It thus turns out to be the responsibility of the tabloids to preserve fairness towards the disclosed facts, concentrating on the need of development of the overall humanity rather than signifying the interests of a few (Curran & Seaton, 2009). Based on this ideology, the discussion hereafter will attempt to develop a critical understanding of the role played by â€Å"The Sun†, a r enowned tabloid in the United Kingdom; taking into consideration the degree of power it possesses to persuade the society. Overview of the Newspaper- â€Å"The Sun† The Sun is a daily national newspaper of repute in the United Kingdom. The newspaper tabloid was incepted in the year 1964 that currently covers regional or local news, jobs, sports, business and community events among others. The Sun is owned by an Australian company named News Corporation which is renowned as one of the publicly traded organisations performing its business operations globally (Mondo Code LLC, 2012). The former editor of The Sun, Mr. Sydney Jacobson, considered the newspaper as a radical one in the UK and stated that its ideology predicting that the tabloid would be completely autonomous in functioning as a powerful media channel and will not possess any kind of partiality concerning the political parties or the movements. Furthermore, he also made it distinct that the newspaper would be entirely free in order to employ its own thoughts and activities (BBC, 2005). Since then, The Sun has been playing its role based on the idioms of transparency and impartiality in the British newspaper industry. Role of â€Å"The Sun† As a Tabloid in the Industry The concept of tabloids is principally considered as an aggressive tool that executes sensationalism and provides importance to any issue that arouses public interest. The different events that include scandals, crimes, sports, politics and even economic specifications fall under the categorisation of tabloids. The introduction of tabloids in UK was initially traced in the beginning of the 20th century. In addition, Mr. Rupert Murdoch, the Chairman of News Corporation continued the aspect of tabloidization in print media industry of Britain through The Sun. In general, as can be witnessed in the British Newspaper Industry, the idea of tabloidization has been viewed simply as a media transition rather being a composite phenom enon which is driven by the agenda in relation to public welfare and has been like wisely considered by The Sun. Furthermore, it presents dissimilar cultures as well as lifestyles which

Applied Buyer Behaviour in Global Context Essay

Applied Buyer Behaviour in Global Context - Essay Example This research will begin with the statement that the ‘Keep Walking’ advertisement by Johnnie Walker uses dual and complex image branding to create purposes for the product.   Elements of tradition and heritage form the pictorial basis of the development. First, the golden striding man within the video is a critical sign used in the branding of products from the Johnnie Walker brand line. The main character is male and is inferred from subsequent codes through the style of clothing and tall hat alongside the stick. The elements define dressing styles from the British heritage of the 19th century and signify tradition and high social statuses. The man is presented as walking through presumably confident and the fast pace is a symbol of impacting confidence in the unpredictable future. Further, the text running on the screen is a signifier of elegance, tradition, and success as the golden color refers to wealth. The white and clear font comprising of the taglines illustra tes the contemporariness and future for which there are reservations of subtlety and tradition. Black background within the video accompanies the text signifies the uncertainty and has an arguable opposition to the courage that is inspired by a striding man. While signs have several fixed and essential meanings, the video narrows down to the context of possible interpretations. There are specific levels where the commercial depicts differences in terms of interpretation.

Drivers influencing changes to the supply chain management Essay

Drivers influencing changes to the supply chain management - Essay Example Nevertheless despite such investments, challenges abound. It is therefore a process that requires continuous improvement anchored in the core philosophy of an organization. Introduction In order to gain a competitive advantage in the international supply chain process, it is imperative to match the various value adding activities in the chain with the comparative advantages realized in the different sectors that make up the entire chain. Indeed, supply chain management has become an important determinant of the success of any industry and business. In this regard, companies across the world are seeking the best ways to enhance the efficiency and performance of their supply chains. In this regard, supply chain managers are increasingly facing challenges involved in the three areas of supply chain process: procurement, processing and distribution. Managing supply chains in the present world is certainly a fluid process. While globalization increases the opportunities for businesses acr oss the world it also increases the risks involved. In this regard, any company operating beyond one border must understand the critical need to effectively manage its supply chain process. Supply chain management is no longer conducted behind the scenes. ... in electronic invoicing, automated notifications, computerized shipping ad tracking in addition to a wide range of new applications which are intended to enhance efficiency in the supply chains. The focus of all these changes is always to cut down costs and streamline the expenses realized by companies. In addition, the management philosophy employed within an organization largely determines the success of its SCM. It is important for the leadership to regard supply chain as a competitive advantage. The leadership should have a clear understanding of the capacity and strengths of the supply chain and how it affects growth, customer service and profitability of the organization (Neef, 2004). Other organizations usually consider the option of outsourcing their supply chain management in order to create efficiency. In this regard, the management philosophy of an organization with respect to its supply chains greatly determines the success of the process (Fredendall & Hill, 2001). Global ization and Supply Chain Management In the past few decades, the growth of the global economy and the global marketplace has influenced both consumers and industries alike. Through globalization, the business environment has become more competitive and connected. As such both opportunities and threats have increased. The hitherto existing barrier of distance has been eliminated through new technology and more efficient communication channels. Today, there is a greater networking across organizations mostly driven by the efficient transportation and logistics realized today (Ayers, 2007). Businesses operating in such a global economy have many options on how and where they can produce their products, which markets to sell to and how to interact and communicate to their suppliers and

The Faith Like Potatoes Theology Religion Essay

The Faith Like Potatoes Theology Religion Essay It has been the first Christian and one of the best movies I have ever seen. The biographical drama Faith like Potatoes has very deep meaning and inspirational power. Also, many Christian films not only lack a compelling story line and too easily slip into sentimentalism but the story of Angus Buchan is told beautifully in this visual art form and the message of prayer and faith. To begin with, I would say that the drama reveals much of what nowadays people face to- the crisis of faith. Angus is like portrayal of nowadays humanity. Even if he lives in South Africa where it seems that time should be less rapid and a person would have time for himself, Angus faces to the same problem as people living in a fast moving world. I am not sure whether I could call it a problem or obstacle that Angus and many other people face to- a frustrating mode of life. As a result it causes anger, loss of self-esteem and self-confidence, and stress and depression. My point is that, ordinary people and the character in a movie face to the problem which is the lack of time, causing frustration and leading to abundance of oneself inner voice. The result is that people start looking for help which is a true relationship with God. Still, it is said that when people face to personal crises, they try to find help through faith and then changes occur, which usually are spiritual growth. The same happened with the character in the movie. As a result, changes started with Angus personality, attitude toward his family, faith, and work, too. Here I could say that work and faith are very closely related and important. Work is essential for Angus and his family. Farming is the only way that helps tem to live on. Later in the movie, I could say that farming become as a mean to express faith and as a way to glorify God. At the point, theological argument occurs whether God created man to glorify him? If people say they are created for Gods glorification, then implicitly people deny His aseity, implying some sort of lack or need in God. The aseity of God is a doctrine which says God is without any need.   One of the religious expressions in the workplace from the movie is, Faith is a day-to-day lifestyle and experience of Jesus Christ. Thats what we are experiencing at Shalom, when we plant in faith even in the dust and trust in him for the miracles of his love. It means that faith cannot be apart from our daily life situations. I suppose, work should be done faithfully and diligently because God provided us with it as a gift. There are many cases in the Bible written about work for the purpose readers to be aware of its essentiality. Many emphasizes on the theological point that people bring glory to God by working industriously, demonstrating what He is like, and serving others by cooperating with God to meet their needs. In serving others, they serve God and that is why people work matters to Him. Moreover, farming comes up various times in scripture when Jesus used many farming situations in His parables like  Matthew 13:1-23 and Paul discussed the parallels between farming an d the development of believers as in  1 Corinthians 3:1-9. Also, fir instance  2 Timothy 2:6  readers get to see themselves as farmers and has meaning as in the movie,too. With that privilege comes responsibility and If people going to enjoy the fruit of our labors, then they better be hardworking. The farmer who is not hardworking will reap what he sows-little or nothing. Continuously, the movie presents the audience the first missionary thoughts of Angus. It is believed that mission  needs to take a  central  part in the church. Of course, God needs to be in the center, but whatever people do in the church needs to be built around  Gods heart  for the world which He loves so much. Nowadays there are many churches that mission is still something that exists as  one of many projects  being run in the church. The Angus made huge contributions in revealing communitys faith and making the local church to be visible place. It leads to the theological assumption of Jesus not coming to be served but to serve, so the church does not exist to be served but to serve. In addition, the film depicts some incredible miracles that God accomplishes through and around Angus. Perhaps, the most inspiring part of the film is the point when, through the prayer of Angus, God raises to life a farm worker who had been struck dead by lightning. While the heart of the Gospel, that man is a sinner and can only be changed because of Christs redeeming work on the cross, is neglected, the message that God can transform lives comes through clearly in the film. Moreover, there are manay contraversal points in the movie. Buchan makes it clear that he has never heard the audible voice of God, and he qualifies his account of the woman being raised to life. The fact that God cannot be seen does not mean He cannot be known. Some men have chosen not to know God as they have denied Him by claiming that the world evolved randomly and naturally. But, if one were to look at the order of things as being held constant by the Creator, who created all things, one can begin to see the God who was and is powerful enough to create such a beautiful place even though He cannot be seen directly. In short, what makes Angus story such an inspirational is that it makes to consider ones own life. It inspires to be a better person, to believe more, and to have unwavering faith in the power of God. Moreover, the movie has many theological points to be brought up and discussed.

Deformity in Richard III :: Richard II Richard III Essays

Richard III and Deformity Some scholars insist that Richard was neither crippled nor humpbacked, and they are passionately dedicated to proving that Shakespeare's portrait of the inhuman monster is based on Tudor propaganda used to bolster Henry VII's weak claim to the throne The only "proof" we have of Richard III's deformity is that which is provided by Sir Thomas More in "The History of King Richard the Third". It is here that modern readers digest the adjectives which forever plague Richard "Little of stature, ill-featured of limbs, crooked-backed, his left shoulder much higher than his right". This description may seem horrible, but it is only compounded when it is placed next to the deformity of his character. Regardless of whether Richard was truly the demon he was portrayed to be, the role of Richard III as established by William Shakespeare is one of the more challenging roles for the Shakespearean actor. Because this week's annotations were to be focused on the actor's perspective of Shakespeare, I chose to focus my posting on the same topic. First of all, Richard III is on stage longer than any other Bard character. Usually, the time on stage is not a bed of roses either. The actor must limp, wear a hump, or at least hunch over for the duration of the play. This may doom an actor to chiropractic sessions for the rest of their life! Certain actors have defined the role of Richard. Antony Sher researched the affects of scoliosis on the body, and any other back deformity he could. When it was time for him to begin acting the role and he saw the make-up crews version of his hump he stated, "With my heart in my mouth, I hurry over to see my back. It's much softer than I imagined, lying on the floor like a big pink blancmange, a slice of blubber, a side of Elephant Man.

Meaning of life †United Kingdom Essay

1. How does Pontiac understand the meaning of freedom? In his notion freedom meant getting rid of the English who had conquered the French and had gained more control over the Indians lands than ever. He believed they had to fight the English and pushed them out of their ancestors lands. As he said â€Å"Although you have conquered the French, you have not yet conquered us! We are not your slaves. These lake, these woods and mountains, were left to us by our ancestors. They are our inheritance; and we will part with them to none. 2. What elements of Indian life does Neolin criticize most strongly? He criticized Pontiac for using European technology, doing fur trade with the Whites, using their cloths and consuming alcohol instead of fighting against the English which he called them â€Å"the dogs who dressed red† and surrendering himself to them. He argued that he (Pontiac) should clothe himself in skins and use the bows and arrows and his tradition to fight back against their enemies. 3. How does this document relate to and inform the related part of the Chapter in the main text? This document discusses on how Pontiac started his journey to meet with Delaware religious prophet Neolin and on how Neolin guided Pontiac on how he should fight back in opposed to the English by getting back to his tradition that he inherited from his ancestors. 4. What impact did the primary source had on your understanding and beliefs? It was very interesting to see how much Indians cared about spiritual beliefs and how strong their viewpoint were when it comes to their traditional faith. Even though, the English had believed they were faithless and savages, but the truth was they were full of spiritual thoughts.

Assertiveness 5 Essays

Assertiveness 5 Essays Assertiveness 5 Essay Assertiveness 5 Essay Assertiveness is a skill that that will help everyone in their everyday communications. It will get you the things that you need without compromising the needs of others. In this journal entry I will be talking about my usual communication patterns when it comes to assertiveness, Ill explain what I learned during the in class assignment, and finally Ill give an example of a situation where I needed to use assertiveness and how that turned out. All my life I have been terribly non-assertive. I would describe myself as a pleaser, constantly putting others needs ahead of my own. The way I viewed things was if I try to make myself happy then Im happy, but if I do things for someone else then theyre happy and they can do something for someone else and they can do something for someone else and so on until everyones happy. I do think that with practice though I could be an assertive person. When we practiced assertiveness in class I was a little uncomfortable with the process because the idea of of putting my needs ahead of others needs is kind of a new concept for me. I did learn that even though I may be a little uneasy at first, I need this skill because my needs are important too. I do need to practice the sound byte because it was difficult for me to repeat it while staying on task. I realized that that was true when I tried assertiveness in a real situation. At my apartment all the bills are in my name so I just pay them and have my roommates pay me. One roommate doesnt always pay me on time though resulting in an overdraft fee when I pay the bill. I sat down with him to try to solve the problem by saying; James, I really appreciate the trust you have in me to take on the responsibility of the bills. Im feeling a little frustrated because I dont always get your money on time so it leads to an overdraft fee making me feel financially stressed. Id really like to fix this so it doesnt lead to any harsh feelings and so I can live more comfortably. What do you think we can do about this? To which he responded something along the lines of; Im sorry but I forget sometimes. There is where I shouldve repeated the sound byte but I just started giving solutions to help him with remembering. The skill did work even though I didnt do it exactly the way I should. Jesse did point out that the conversation was a little weird because I dont normally talk like that. I think that for this reason it would be easier to practice this skill with people I dont know because they arent used to my communication patterns. Now that I know how to be assertive I am looking forward to seeing how it feels to get what I want. I will focus on realizing that my needs are important too and I deserve what I want. The more I practice the more comfortable Ill feel and who knows, maybe I will be able to save even more money with assertiveness.

Bliss Travels Marketing Plan

Bliss Travels Marketing Plan Introduction The purpose of this report is to discuss the prospect of e-marketing strategy to increase the customer base and to increase profit level of Bliss Travels. However, this report will concentrate on the local competitors, the customer behaviour to select a travel agent, and related factors such as the influence of age, experience, price range and location.Advertising We will write a custom report sample on Bliss Travels Marketing Plan specifically for you for only $16.05 $11/page Learn More In addition, this paper will focus on the advertising and strategic management system to prepare a guideline for the company to design different Web-based promotional and communication program. On the other hand, this report will estimate the web development costs, propose website ideas for this business, and assess the performance of programmers, Internet Web hosting providers to attain highest outcomes from them. However, this report will also identify the In ternal Strengths and Weaknesses, long-term objectives, Marketing Problems and Opportunities, Market Segments, Target Market, and strategies in order to prepare an Action plan for future development. Situational Analysis Hitt, Ireland Hoskisson (2001) pointed out that business organisations need to identify situational analysis in order to design future strategic plan or to restructure or develop product and service categories. Service line: Bliss Travels offers range of travel and tourism services to satisfy the customer such as ticketing and reservations, unique culinary and cultural adventures, meal in a private home, cruise holidays, package for new couples, global hotel reservations, special for holiday package, booking air tickets and so on (Bliss Travels, 2010). Competitive situation: OECD (2005) reported that there are too many large and medium size competitors exist in the market and most of the companies have long experience to operate business in this industry and the fol lowing figure give some information about local firmsAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: Number of operators in Australia.  Source: OECD (2005) Figure 2: Characteristics of the competitors.  Source: OECD (2005) Internal Strengths and Weaknesses of Bliss Travels Figure 3: Internal strengths and weaknesses of Bliss Travels.  Source: self generated Strengths The key strengths of Bliss Travels includes:Advertising We will write a custom report sample on Bliss Travels Marketing Plan specifically for you for only $16.05 $11/page Learn More Brand image: Bliss Travels has already created a strong brand image in the industry though it is a family business; Human resource: According to the report of Bliss Travels (2010), it has many efficient employees to ensure quality service for the customers. In addition, experience, innovative idea, the communication skills of the employees and guide will encourage the travellers to longer their tour duration; Internal control: The top executives have strong control over the company, and they follow local laws where it provides. In addition, it has also follow the provision of memorandum and article of association; Organisation structure: It has maintained simple organisational chart to operate more efficiently; Experience: The owner of this company has long experience with strong educational background to enter the global market with its outstanding services (Bliss Travels, 2010); Customer base: Loyal customers are the main strength for the company; Quality: the owner of Bliss Travels is committed to ensure superior quality; Rapid Expansion: Rapid expansion in local and international market help the company to increase market share in global travel and ticketing industry; Other: However, it experiences many positive issues in case of implementation of the decision i n the company, supply chain management, customer relationship management, financial position, growth rate, economics of scale and other factors. Weaknesses Tthis company has many weaknesses besides strengths, such as: Operating cost: The operating expense increases gradually, which can adversely affect the net revenues; Staff turnover: High turnover of the employees is another problem from the company, because they leave the market; Investment: This Company need more investment in order to expand its operation all over the world, so unavailability of the fund from external sources is another problem for the company; Risk Management: The business segment of Bliss Travels demand to assess the risk to ensure risk management system, which will help the company to increase the confidence of the employees as well as the customers. Organisational Goals and Objectives The Bliss Travels in Moonee Ponds has various corporate objectives for the development of its business in the next three years in the existing markets as well as new markets. At present, this company considers few objectives, such as: Bliss Travels has target to boost its annual profit from Moonee Ponds market by 25% within next 3 years; It has aim to expand customer awareness about the Bliss Travels brand from 20% to 35% over the selected period; Doubling the budget within this fiscal year for promotional activities to enlarge loyal customer base of Bliss Travels; Fixing budget for RD in order to research on present market condition, customer’s behaviour and so on; Bliss Travels aims to apply a few more life endowment strategies in order to raise its annual sales by 30% over next 3 years. Marketing Problems and Opportunities Figure 4: External threats and opportunities of Bliss Travels.  Source: self generated Problems Competition: Severe competition among the travel and ticketing companies is one of the major problems for Bliss Travels while competitors quickly copied the new strategies to promote their companies. Financial crisis: the purchasing power of the regular travellers has decreased due to the adverse impact of global financial crisis. Therefore, the outcomes of advertising campaign may not reach at expected level; Customer behaviour: It is really difficult for the marketers of Bliss Travels to understand customers’ behaviour and take measure accordingly, as their mind change frequently; Operating expense: The operating expense of the Bliss Travels is increasing due to many external and internal factors, such as, volatility of the service charge. In addition, the remuneration of the employees need to increase time-to-time to reduce staff turnover, which increase the operating expense; Weather: Bad weather condition or natural disaster can reduce the number of customers of Bliss Travels. However, this is the common problem of all companies in this industry; Environmental issues: Bliss Travels has corporate social responsibility to save the environ ment from pollution but many employees are not enough conscious in this issue; Legal: Bliss Travels is committed to follow local rules but it may have to face legal problems for several issues. Opportunities Growth: Bliss Travels has competence to perform strongly in existing market and enter new zone with outstanding service range; Joint venture: As a new potential company, Bliss Travels has the opportunity to joint venture with local companies or target to merge with multinational companies to get competitive advantages; Technology: Bliss Travels can increase number of new customers by using advance technology for promotional activities, for instance, building e-commerce website to sale the products and carry out integrated marketing communication programme create large customer base; Ownership: It has opportunity to enter the stock market to generate additional capital by changing the form of ownership from private to public. Target Market Travel and ticketing company Bliss Tr avels deal with many business segments, for instance, ticketing and reservations, offers holiday packagers and many other segments. As a result, the marketer of Bliss Travels targets different range of customer groups though it has a common customer base for different segments. However, the target customers of ticketing and reservations segments are mainly tourists, new couples, upper and middle class people, foreigners, high profile customers and businessperson. On the other hand, the marketer of Bliss Travels has target tourists because OECD (2005) reported that Australia experienced huge success from tourism sector and number of tourist is increasing per year. However, OECD (2005) further added that tourism industry contributes 4.2% of national GDP, and 5.7% of total employment; therefore, targeting tourists as main customer group would be prospective for Bliss Travels.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Market Segments Johnson, Seholes Whittington (2008) stated that segmentation is the process to separating a market into different groups of customers by considering different cultural background, personality, and behaviour of the customers, consequently, the marketer of this â€Å"Bliss Travels† conduct research to understand customer behaviour. Bliss Travels (2010) reported that it has design special offer for segmented customer because few customers are brand oriented, but significant parts are cautious group. Control and Review The organisational structure of Bliss Travels in Moonee Land area is simple like other small size companies in this industry. However, this report will suggest the person who will implement the strategy and action plan and the following table makes it clear that the owner of this business will take major decisions, as he is CEO of the company and maintain management team. However, Bliss Travels has memorandum, article of asocial and ethical codes t o control the company in accordance with local legislation, but this marketing plan recommends introducing efficient governance system to control the company and help its stakeholders, clients, and other workforce. Strategies of Bliss Travels E-commerce Model for Bliss Travels Anckar and Walden (2000) added that the travel agents are long familiar with computerized system for booking and reservation from seventies; online web technology has just facilitated them with a wider opportunity to perform all business function such as ticket and hotel booking and reservation tour operation, customer’s communication, payment and including employees’ management and accounts from a single website. To do so Bliss Travels has to integrate e-commerce software or it would be capable to develop a customized website, as it needed, but above all Bliss Travels needed to understand its business model that would be implemented in the website. Figure 5: Travel Agents E-commerce model.  S ource: Self generated from Anckar and Walden (2000) Dikenelli et al (2005) pointed out that for e-commerce strategy for tours travel agent has aligned with agent-mediated framework to develop the website, as the Bliss Travels needed to serve customer from any location, it will integrate paramount practice and trials in transport and tourism with agent for network security, IT service providing, engineering and software amalgamation capabilities. Web site of Bliss Travel Agent Liu (2005) has scrutinized with the nature of changing requirements of the consumers of tourism industry and added that they are gradually less loyal, most of them are taking regular vacation but for shorter period and spend minimum time to selecting their preferred tourism service. It is essential for Bliss Travels to understand how the proposed website would generate an accelerated value chain for as a new entry in the industry by satisfying the customer’s wants- Value extraction: Implication of suc h strategy would facilitate Bliss Travels to increase its operational efficiency by reducing associated costs, upgrading the total process automation including customer and service from airlines, hotels and tour operators; Value capture: The proposed website would smoothly progress the data mining that predict to the management of Bliss Travels how many customers are have visited the site and looking for further information those could be contacted in future for marketing purpose by capturing data; Value addition: This strategy that engrosses Bliss Travels with a linear amalgamation of tourism products to generate more affluent tourism product packages, for instance time worthy mobile SMS services from the website regarding the passengers flight schedule would provide enhanced satisfaction for the customers; Value creation: With this strategic focus, the website would provide an opportunity for Bliss Travels to generate an effectual network connecting service providers, customers , agents, payment processors in a single platform where customers would be capable to take service without visiting Bliss Travels office. Integration of such strategy with an e-commerce website would shift the existing business process of Bliss Travels while it would be capable to make different product and service offering to the huge customers with a single click from the website expanding the assortment of options for the customers. The website will provide further opportunities to utilize the contents optimization to appear easy search result of online payment and account maintenance without any additional cost. Implementation of the website For Bliss Travels to build a website enabled for e-commerce, the necessary elements and stepping are as follows: 1. Managing the Domain Names: It is necessary for Bliss Travels to select the domain name with a unique identity of in the online community, which may not be used by any other company and typing this domain name in the address b ar of web browser all customers can visit Bliss Travels and can purchase any travel product or service. There are lots of companies offer domain name with dot com, dot net dot org, for Bliss Travels it would be wise to take a domain name similar to its company name with dot com or dot biz, the cost for domain registration would be US$ 35 to US$ 60 per annual. Bliss Travels would register for at l lest 3 to 5 years at a time. 2. Website Design: For website design Bliss Travels would prepare a project clarification document its describing its business model and necessary tools that it intend to get in the website and the website developer could understand the requirements and details specification from this document. It is necessary to be the description in easy language for better understanding of the developers. There are huge website developers available in online and in the Bliss Travels would choice to select outsourcing the website developers from Bangladesh, India or China for cost effective solution and the approximate cost would be US$ 750 to US$ 1000. 3. Utility software: Bliss Travels may need different software for accounting and CRM purpose, which would be integrated with the website, in this context the cost would be around US$ 1500 to 2000 and would purchased online. 4. Merchant Account for Online Payment: For online payment system, Bliss Travels needed to integrate Merchant account API for which the company may not to have any upfront fees but have to pay 1 to 3.5 % for each transaction; 5. Website Site Content: It is very important aspect for Bliss Travels to secure the contents of the website to protect copy and paste by any other similar companies, as content need to write with appropriate measure of keyword with the aim to optimizing for web browsers. Thus, Bliss Travels would appoint a content writer where the cost would be US$ 20 to US$ 30 per page. 6. Security measure: For an e-commerce enabled website of Bliss Travels, security measu res are the major issue to emphasis customer’s and employees individual password integration, SSL certification, VeriSigns Authentication and so on. For the user’s password and captcha generation, it would be website developers responsibility and other security measures would be integrated with website hosting package. 7. Hosting and Trail Run: Bliss Travels would select suitable hosting company with high bandwidth to host its website with unlimited web space and the associated cost would be US$ 50 to US$ 75 per year depending on the bandwidth. After competition of the website, Bliss Travels will first upload it to the hosting server for trail run with the objective to remove errors and then go for commercial use. Action Plan of Bliss Travels Phase 1: Web designing and hosting It has already included that the owner will take the advantage of e-marketing to attract new customers, so, it should need design a web designing and hosting in order to step forward in next act ivity. Phase 2: IMC Campaign Bliss Travels notes the importance of â€Å"building close relationships with customer†; therefore, it will conduct the IMC campaign in order to aware people about the importance of visit in a new place, and the contribution of this company to make the journey more interesting way. The owner of Bliss Travels should appoint two new employees to co-ordinate the IMC campaign and to complete initial activities, such as, they will make promotional video, select target audience, and prepare suitable slogan, write web content and so on. Phase 3: Reducing Service Charge and operating costs This marketing plan recommend the owner of Bliss Travels to conduct research on the market situation, external business environment, the position of the competitors, the influence of global economic downturn, market demand, and buyer attitude to redesigning the pricing of its services. In addition, Bliss Travels has experienced intense competition to operate business in Moonee Ponds area, which affects the integrated market share of the company; consequently, reform of pricing structure is one of the most crucial criteria to sustain in competitive market while all local competitors setting price considering customers’ financial capability. However, it is important to mention that the marketers of Bliss Travels would like to reduce its operating cost by 15% within the fiscal year 2013 because Kotler Keller (2006) and David (2008) stated that cost control is an effective strategy for the company. Table 1: Action Plan of Bliss Travels Action Tasks Functions Start Date Duration Costs Phase One Web designing and hosting Initially it should require to find out the web designers or programmers to design a dynamic Website with e-commerce facilities Integration of the software for maintaining the customer relationship management Search Engine Optimization (SEO), advertisement through social networking sites, website development, blogs, e-mail, online advertising in different areas) and an aggregate development of IT processes to deliver simple IT operations 01 July 2011 2 Months The approximate cost would be US$ 750 to US$ 1000 if Bliss Travels uses low cost web designers otherwise, it should require up to US$ 5000 Web content costs US$ 25 per page It should require US$ 100 to $250 Phase Two IMC Campaign It should require to select target audience, prepare a strategic plan and other tactical plan in order to conduct the program smoothly Recruit two managers for co-ordination and 10 employees to help the managers The target customers are the target audience for the IMC campaign and it should require to make video for the campaign It should have many volunteers. Therefore, it should require mainly advertising in various media (including television, print media, direct mails) to aware the target audience 15 November 2011 6 months Salary $750 per Promotional activities $1000 Advertising costs $10000 Phase Three Reducing Service Charge and operating costs Redesigning pricing strategy by conducting market research and reduce the operating costs by developing the efficiency level of the employees and managing the company more efficient way Reduce unnecessary costs 01 October 2011 6 months Reference List Anckar, B Walden, P. (2000) Becoming Your Own Travel Agent: A Web of Potentials and Pitfalls. [pdf] Available from: http://csdl2.computer.org/comp/proceedings/hicss/2000/0493/07/04937023.pdf Bliss Travels (2010) About Us. [Online] Available from: blisstravels.com/aboutus.html Bliss Travels (2010) Special Offer. [Online] Available from: blisstravels.com/alacarte.html Bliss Travels (2010) Travel Services. [Online] Available from: blisstravels.com/alacarte.html David, F. (2008) Strategic Management: Concepts and Cases. 12th ed. London: Prentice Hall. Dikenelli, O. Topaloglu, Y. N. Erdur, C. ÃÅ"nalir, O. (2005) An Agent-Mediated E-Commerce Framework For Tourism Domain. [pdf] Available from: srdc. metu.edu.tr/webpage/projects/hermesProject/documents/AGENT-TOURISM.PDF Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2001) Strategic Management. 4th ed. South-Western Thomson Learning. Johnson, G. Seholes, K. Whittington, R. (2008) Exploring Corporate Strategy: Text Cases. 8th ed. London: FT Prentrice Hall. Kotler, P. Keller, K. L. (2006) Marketing Management. 11th ed. Prentice Hall. Liu, S. (2005) A Theoretic Discussion of Tourism E-commerce. [pdf] Available from: icec06.net/icec06sample.pdf OECD (2005) Tourism Industry in Australia. [pdf] Available from: oecd.org/dataoecd/61/33/34609098.pdf

Network design and simulation Essay Example | Topics and Well Written Essays - 1750 words

Network design and simulation - Essay Example More importantly, it will be analyzed and properly assess to estimate the cost of networking. Study and recommendations for appropriate networking topology based on physical structure of the building. The advantage and disadvantage of such recommended topology. The works include surveys, cabling, server, workstations and network adapter configurations, installation of switches in strategic locations, operating systems, utilities and application software and commissioning. Installation of Microsoft Windows Server 2003 in the Network Server. It is a multipurpose operating system competent of handling a varied set of server roles such as file and print serving functions. In the anticipated expansion it will provide World Wide Web services such as e-mail, terminal, streaming media, remote access and virtual private networking. Dependable, "Windows Server 2003 is the fastest, most reliable, most secure Windows server operating system ever offered by Microsoft. Windows Server 2003"(Microsoft, 2002). It provides IT infrastructure that delivers fundamental value: improved reliability, better availability, and increased scalability. This includes application platforms with built-in traditional application server functionality on top of "extensive operating system capabilities and integrated information worker infrastructure that helps keep business information... This includes application platforms with built-in traditional application server functionality on top of "extensive operating system capabilities and integrated information worker infrastructure that helps keep business information secure and accessible" (Microsoft, 2002). The business will now have a LAN that combines intranets and Internet sites (in the future). This will also increase system security, which is critical in a network. 2. Workstation Operating System Along with the Microsoft Windows 2003 Server, the installation of its Client on every workstation in the network will be implemented. The client also have the same reliability and functionality that would match modern computer applications. 3. Document Processing The installation of Microsoft Office 2003 that includes business solutions such as Microsoft Word, Excel, PowerPoint and Access. A complete package that would enable worker collaboration, file sharing that would increase workers productivity. Question 3: Comparative Traffic Flow Rates (to use the information I send to you by the "Estimating traffic volumes and patterns) Traffic Volume The proposed network will be divided into understandable segments. Using the White Box approach let us identify the 5 segments of the proposed networks with their estimated usage of various applications : (since the network currently do not have remote access, computations will be base on local traffic only) 1. Accounts a. word processing - 50% b. spreadsheets - 90% c. files- 10% 2. Sales a. word processing - 50% b. spreadsheets - 90% c. files - 10% 3. Service a. word processing -20% b. spreadsheets - 20% c. files- 60% 4. Customer Service a. word processing - 70% b. spreadsheets - 20% c. files - 10% 5.

The climate emergency by Al Gore Assignment Example | Topics and Well Written Essays - 250 words

The climate emergency by Al Gore - Assignment Example The main purpose of the research is to present that in his speech titled â€Å"The Climate Emergency†, Gore defines â€Å"climate emergency† as â€Å"a crisis with an unusual sense of emergency attached to it†. After the introduction of the subject matter, Gore discusses the process known as â€Å"greenhouse effect† and its causes. In this regard, he describes the major factors that contribute to the process of climate change and illustrates his words with a range of examples, such as the statistical data on the level of melting of glaciers in the Arctic. In addition to this, Gore states that climate change is directly caused by several cultural factors. In the second part of the speech, Al Gore analyzes three main causes of climate change, such as the growth of population, the rise of technology, and people’s way of thinking. With the growth of population, demand for resources (food, water, energy) increases and causes the decrease of supply of the se sources. New technology presents the humanity with new power (for example, nuclear warfare) and the consequences of its use are not usually taken into account. The final factor discussed by Gore in his speech is people’s way of thinking and their attitude toward the problem. More specifically, the author claims that people tend to think of climate change as of a slow process (even though its pace is rather high) and underestimate it consequences.